At Integrated Riding, we proudly support athletes who embody excellence and passion in cycling and triathlon. Our brand ambassadors represent our brands—BMC, Zone3, POC, Xlab, and 4iiii Innovations—both in competition and within the community, sharing valuable insights and experiences.
We also support dedicated athletes, providing them with top-tier equipment and expertise to help them perform at their best. Through these partnerships, we aim to inspire and elevate the endurance sports community.
If you believe you can add value as a brand ambassador or supported athlete, we’d love to hear from you! Get in touch with us to explore potential opportunities.
Jonas has been passionate about endurance sports his entire life. Starting as a runner, he transitioned to triathlons after moving to Singapore five years ago. He enjoys a strong cup of coffee—before, during, and after his rides. When he’s not competing in long-distance triathlons, he’s chasing new adventures, whether cycling from Seoul to Busan, conquering KOMs in Taiwan, or tackling a 320 km route across the Alps from Lucerne to Milan. A sub-nine-hour Ironman (8:58 at Ironman Italy), he has also qualified for and completed the Ironman World Championship in Kona, Hawaii. Jonas thrives on pushing his limits and loves putting his BMCs through their paces.
Jamie is an avid triathlete who loves coffee rides, great food, and never says no to dessert. Whether she’s embarking on a new adventure or planning her next big challenge, she stays motivated while making sure to have fun along the way. With several ultramarathons, an Ultraman, and over 20 Ironman races under her belt—and still counting—she is truly unstoppable. A pleasure to be around, Jamie embodies the spirit of endurance and passion. She proudly represents BMC and Zone3.
Unlike most athletes here, Warren has spent his life as a true “jack of all trades” in sports, never mastering just one. His passion for cycling was unexpectedly sparked when Covid social distancing measures pushed him to give road cycling a try. That fire truly ignited after his first road race in Malaysia three years ago. With exceptional persistence, a data-driven mindset, and a fixation on marginal gains, he has exceeded his own expectations—earning multiple podium finishes in Singapore’s National Individual and Team Time Trial events. Now, he continues his journey of self-improvement on his BMCs, powered by Chimpanzee Nutrition.
Melodie is a passionate cyclist and a multi-talented creative. She has been riding for over five years, sharing her adventures as a content creator and inspiring others to embrace the sport. Beyond cycling, she is a skilled handbell musician and director, dedicated to nurturing young talents in the art of handbell music. She also performs regularly with the Ministry of Bellz, showcasing her musical expertise. Seamlessly blending her love for cycling, music, and teaching, Melodie brings energy and inspiration to those around her. Proudly representing BMC and POC, she continues to push boundaries both on the road and on stage.
Jon has competed in a wide range of sports, from ice hockey and American football to rugby, boxing, and volleyball. Endurance sports came later, leading him to six marathons, five ultramarathons, and countless other races—but cycling ultimately captured his passion. He has raced competitively and casually across the world, from Canada to Europe to Asia. For Jon, cycling is more than just power—it’s about strategy, precision, and knowing when to go all in. He thrives on the thrill of the ride and the challenges it brings. Proudly representing BMC and Chimpanzee Nutrition, Jon continues to push his limits and inspire others along the way.
Meet Ervin, a dedicated road cyclist, BMC and Chimpanzee Nutrition ambassador, and community leader who thrives on pushing limits and inspiring others. As a Ride Leader in the Rapha Cycling Club and a member of Integrated Riding, he spearheads endurance cycling events, motivating fellow cyclists to go further, higher, and stronger.
From the 500km in 1 day challenge to the Everesting 10K Challenge and 250km rides to Malacca, Ervin continuously tests the limits of endurance and mental resilience. Passionate about nutrition and refueling, he shares his knowledge to help others optimize their performance.
Always seeking new challenges, you’ll spot him on his BMC Teammachine during early weekday mornings and, without fail, on weekends.
