UNLOCK YOUR POTENTIAL

 

Haven’t heard of 4iiii before? We can guarantee you that you’ve used technology invented by our co-founders. It all goes back to the year 1999, when a small Canadian company named Dynastream was about to make a large impact in the sports technology industry. The technology invented was a little thing known as ANT+. Working with brands like Nike, Dynastream helped develop a speed and distance monitor along with the Nike foot pod. ANT+ quickly became the standard communication protocol for wireless fitness devices. Building off the success of these initial sponsorships in the World Tour, 4iiii continued to sponsor several World Tour outfits, including Israel-Premiere Tech, Lotto-Dystny and the women’s EF Education-Tibco-SVB team. The latter was a particularly thrilling experience, as Alberta’s own Alison Jackson delivered a historic performance in the 2023 Paris-Roubaix Femmes, becoming the first North American, male or female, to win the brutal monument, with a dominant sprint in the Roubaix velodrome.

 

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